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Privacy Policy

Your privacy matters. Here's what we're doing to protect it.

Last updated: 8/22/2024

This Privacy Notice describes on the practices of 7-Eleven with respect to the collection, use and disclosure of your Personal Information (as defined below) (this “Privacy Notice”). This Privacy Notice applies to Personal Information we obtain through our website MyRewardsNow.com (the “Site”), mobile apps (the “Apps”), emails, messaging, information collected when you visit our locations, social media pages we control, any other materials that link to this Privacy Notice, and other interactions with our consumers described herein. In this Privacy Notice, we refer to our Sites and Apps, and the services we offer through them as our “Services.”

1. Personal Information We Collect

Personal Information is any information that identifies, relates to, describes, or can be reasonably linked, directly or indirectly, to you as a particular individual or household. Personal Information does not include: (i) anonymized, aggregated or deidentified information; or (ii) transaction data related to purchases at 7-Eleven stores unless we combine such transactional data with information that can uniquely identify you or your household.

The information we obtain generally falls into four categories: (a) information you provide us; (b) information we collect through automated means, (c) communications with us, and (d) data provided by others. We have collected the following categories of Personal Information within the last twelve (12) months.

(a) Information You Provide to Us:

You may provide Personal Information directly to us, depending on how you interact with us. Personal Information consumers provide to us often falls into one of the following categories:

  • Personal details, such as your name, postal and email addresses, phone number, and other contact information;
  • Profile information, such as your username or password, profile data, birthday information, preferences, demographic information (such as age or gender), products and services you like, and information about how you like to shop with us;
  • Transaction information, such as the products you buy, prices, and method of payment;
  • Financial account information, such as your credit card account details; and
  • Other Personal Information you choose to provide us when you interact with us.

The Personal Information we collect depends on how you interact with us. Generally speaking, we collect Personal Information from you in the following situations:

  • Making purchases or otherwise transacting with us for products and services, whether in our stores, online, or otherwise through our Services (such as purchases on our Sites or Apps);
  • Joining our RewardsNow programs – including by downloading the Rewards Now App (collectively, “Loyalty Program”);
  • Participating in contests, sweepstakes and promotions;
  • Providing feedback or participating in surveys, such as our customer insight panels;
  • Providing information or content to us via our Services;
  • Otherwise interacting with us or our Sites, Apps, or Services.

(b) Data Collected Automatically:

We may use automated technology to collect information from your browser or mobile device when you use our Services or visit our stores (“Device Identifiable Information”). Device Identifiable Information that we collect includes:

(1) Data collected by our Sites and Apps: When you use our Site or our Apps, certain data about your web browser or mobile device are automatically collected in connection with our providing the Site or App to you. This can include your IP address, device type, device identifier or advertising identifier (or similar identifier), operating system, referring site or ad or application, online activity on other sites or apps, and information about how you use our Sites or Apps (such as the parts of the Site or App you view, click, or otherwise interact with).

(2) Our Services may use “cookies” and similar tracking technologies (like pixels or web beacons). Both we and our third-party partners may use these technologies to collect information about your online activities, over time and across our Services and third-party websites and devices. This information may be used by us and our third-party partners for the purposes listed below (“How We Use Personal Information”), including, among other things, to provide Services, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites, personalize your experience, and better understand your online activity. Information related to how Google uses information it collected directly from 7-Eleven consumers and how you can prevent Google’s use of your data, can be found by installing the Google Analytics Opt-out Browser plugin.

Cookies operate in the background, and you can turn them off by adjusting your device and/or browser settings but doing so may make it difficult to use some of the features of our Services or certain features may not be available to you. For example, we may use cookies to make your experience with the Apps easier by remembering your preferences or keeping track of your login name and password.

For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit http://www.aboutads.info/choices/ and https://optout.networkadvertising.org/. Your web browser and/or device may also include features or settings that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes; for more information, consult the settings of your browser or device.

(3) Data collected automatically in-store: When you visit our stores, certain information may be collected automatically relating to you, your device, and/or your visit, including by our Apps and by in-store technologies.

(c) Communications with Us:

If you communicate with us – for instance if you contact our Customer Service Team – we may collect your name, email address, phone number, and any information you provide in your initial and follow-up communications with us. If you speak with our representatives, you will be informed at the beginning of the call if the call is being recorded.

2. How We Use Personal Information

We may use Personal Information for the following business and commercial purposes:

  • To provide and maintain our Services, including to monitor the usage of our Services.
  • To manage Your Account: to manage your registration as a user of the Services. The Personal Information you provide can give you access to different functionalities of the Services that are available to you as a registered user.
  • For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services you have purchased or of any other contract with us through the Services.
  • To contact You: To contact you by email, telephone calls, SMS (when you opt in to receive such messages), or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information.
  • To manage your requests: To attend and manage your requests to us.
  • For business transfers: We may use your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our Services users is among the assets transferred.
  • For other purposes: We may use your Personal Information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

3. We may share Your personal information in the following situations:

  • With Service Providers: We may share your Personal Information with service providers to monitor and analyze the use of our Services, and to contact you.
  • For business transfers: We may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of assets, financing, or acquisition of all or a portion of our business to another company.
  • With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Notice. Affiliates include our parent company and any other subsidiaries, joint venture partners or other companies that we control or that are under common control with us.
  • With business partners: We may share your information with our business partners to offer you certain products, services or promotions.
  • With Your consent: We may disclose your Personal Information for any other purpose with your consent.

Under certain circumstances, we may be required to disclose Your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

We may disclose your Personal Information in the good faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend our rights or property
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of users of the Services or the public
  • Protect against legal liability

4. Retention of Your Personal Data

We will retain your Personal Information for only as long as is necessary for the purposes set out in this Privacy Notice. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.

5. Transfer of Your Personal Information

We are based in the United States. We collect, process and store information in the United States and other countries, subject to the terms of this Privacy Notice. If you use our Services, your information may be collected, stored, or otherwise processed in the United States or other countries where our service providers operate. This may mean your Personal Information is collected in a country, or transferred to a country, that may not provide equivalent levels of data protection as the country where you live. If so, your Personal Information will be subject to the laws of the country in which it is collected and/or to which it is transferred.

6. Security

We implement reasonable security measures, procedures and practices in an effort to protect your Personal Information in our possession. But note, given the inherently open nature of the Internet, we cannot guarantee that information transmitted between you and us will always remain secure. We may also require you to assist us to safeguard your Personal Information. For instance, if you create an account with our Services, you should use unique and strong passwords, not share your passwords with others, and take any other measures we may require under the terms & conditions applicable to the Service you use. In addition, to the extent we provide your Personal Information to any third parties, we will request that they use reasonable security measures to protect your information in accordance with applicable law.

7. Analytics

We may use third-party Service providers to monitor and analyze the use of our Services.

  • Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

8. Children’s Privacy

Our Services – including our Site and App –are not intended for individuals under the age of thirteen (13). We do not knowingly collect or process Personal Information from our Services from users under the age of sixteen (16). If you believe we have collected information from your child who is under the age of sixteen (16), please contact us at 1-800-255-0711 We do not have actual knowledge that we have sold the Personal Information of consumers we know are less than sixteen (16) years of age.

Please note that some Services, promotions, contests, or portions or features of them, may only be available to individuals who are 16, 18, or 21 years old or older. The terms and conditions applicable to the specific Service, or contest or promotion will inform you of whether you must be a specific age to participate.

9. Notice for Residents of Texas

If you are a resident of the State of Texas, you may have various choices with respect to the collection of and our use of the Personal Information we collect from you on or through the Services. If you have not consented to us using your Personal Information as described in this Privacy Notice, we will only use it to complete the transaction or provide the service or product you have requested.

(a) Your Rights

(1) Right to Opt-In/Opt-Out

You have the right to direct us not to process your Personal Information for the purpose of (i) target advertising, (ii) the sale of Personal Information, or (iii) automated profiling in furtherance of decisions that produce legal or similarly significant effects concerning you, to the extent we participate in these processing activities. You may opt-out of receiving marketing emails by clicking “unsubscribe” at the bottom of such an email. You may opt-out of the processing of your Personal Information for the purpose of targeted advertising or the sale of your Personal Information. We do not use automated profiling in connection with Personal Information provided to us through the Services in furtherance of decisions that produce legal or similarly significant effects concerning you.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize the processing of your Personal Information for the above purposes. You may change your mind and opt back into the processing of your Personal Information at any time by changing your preferences in the account settings of the Apps or contacting us at GM-RewardsNowCust@7-11.com

We will only use the Personal Information provided in an opt-out request to review and comply with the request. You do not need to create an account with us to exercise your opt-out rights.

If you are a resident of Texas, applicable law requires us to receive your opt-in consent before processing any “sensitive data” in connection with the Services, which includes (1) Personal Information revealing racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation, or citizenship or immigration status; (2) the processing of genetic or biometric data for the purpose of uniquely identifying a natural person; (3) Personal Information collected from a known child; or (4) precise geolocation data. In the event we process your sensitive data in connection with the Services, we will ask for your opt-in consent before doing so. If you opt-in to this process and change your mind, you may opt-out by changing your preferences in the “Account” section of the Apps, exercising your right to opt-out as described in Section 16(b) below, or contacting us at GM-RewardsNowCust@7-11.com.

(2) Right to Know/Right of Access

You have the right to know and confirm that we are processing your Personal Information. You also have a right to access to see what data and Personal information we have collected about you. To the extent feasible, you may request for us to also provide a copy of your Personal Information that you previously provided in readily usable format to permit you to transfer your data to another entity.

(3) Right to Correct

You have the right to request that we correct any inaccuracies in the Personal Information we have collected from you.

(4) Right to Delete

You have the right to request that we delete the Personal Information we have collected from you (and direct our Service Providers to do the same), subject to certain exceptions under applicable law.

(b) Exercising Your Rights

You can request to exercise any of these rights by:

  • GM-RewardsNowCust@7-11.com, or
  • Calling us at: 1 (800) 255-0711
  • Postal Attn Privacy Office: 3200 Hackberry Rd, Irving, TX 75063

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your Personal Information. You may also make a request to know or delete on behalf of your child by providing proof of identity. You may only make a verifiable consumer request to exercise your right to know twice within a 12-month period at no additional cost to you. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.

We will not discriminate against you for exercising any of your rights described above. Unless permitted by the law, we will not deny you goods or services; charge you different prices or rates for goods or services; provide you a different level or quality of goods or services; or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

(c) Response Timing and Format

Upon receiving your communication, we will take appropriate steps to update or correct such information in our possession, or to remove you from our catalog and mailing list. We endeavor to substantively respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to another forty-five (45) days), we will inform you of the reason and extension period in writing. Your preferences may depend on the Services we provide you, and may include, if applicable, your profile information, any shipping, payment, and financial account information, or whether you want to receive communications from us. We may request certain Personal Information for the purposes of verifying the identity of the individual seeking access to their Personal Information records.

For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

(d) Right to Appeal

If we refuse to act on your request to exercise your rights, you may have a right to appeal our refusal (e.g., Colorado law provides appeal rights to its residents and allows complaints to the Attorney General’s office for denial of that appeal). If applicable, details on that right and how to make that appeal will be included in the communication with our refusal.

10. Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Notice of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services. When you click third-party links to such other sites and services (including by means of clicking on hyperlinks, logos, widgets, banners or advertisements), you become subject to their terms of use and privacy policies. We encourage our users to be aware when they leave our Services to read the privacy policies of each and every website that collects personally identifiable information. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or mobile applications.

11. Changes to this Privacy Notice

We may update Our Privacy Notice from time to time. We will notify You of any changes by posting the new Privacy Notice on this page. We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Notice. You are advised to review this Privacy Notice periodically for any changes. Changes to this Privacy Notice are effective when they are posted on this page.

12. Contact Us

You may update and correct certain account information you provide to us at any time by logging into your account. If you wish to delete or deactivate your account, please contact us as directed in the “Contact Us” section below. Please note, even if you delete or deactivate your account, we may retain certain information as permitted or required by law. Also, if you elect to delete your RewardsNow account, you will lose certain program benefits, which may include all the rewards points you have earned.
If you have any questions about this Privacy Notice, wish to be informed of the type of personal information we hold about you, and/or wish to remove such personal information from our systems, you can contact us:

  • By email: GM-RewardsNowCust@7-11.com
  • By visiting this page on our website: https://myrewardsnow.com/help
  • By phone number: 1-800-255-0711